Jaguar Land Rover kids learning center
The China Soong Ching Ling Science & Culture Centre for Young People
Fantastic Transportation for Super Dad
Jaguar Land Rover (JLR)
We were commissioned by The China Soong Ching Ling Foundation, in partnership with Jaguar Land Rover, to produce the first road safety guard display zone, for the Youth Cultural Exchange Center. The result is “Super Dad”, the first large-scale fixed venture for children’s road safety education.
Using AR (augmented reality), VR (virtual reality), somatic experience, projection mapping, radar touch control, laser capture, and interactive techniques, we created a way to capture children’s attention, aged between 3-8years old, and effectively portray traffic safety to those whose minds might usually wonder.
VX Entertainment has set up four functioning experience zones: "Little Engineer", "Little Safety Guard", "Future Dreamer" and "Super Lab", and 23 interactive experience facilities that cover all points of road traffic safety.
The Exhibition hall has been equipped with virtual imaging VR glasses so children can immerse themselves and interact with "Super Dad--- fantastic transportation", by touching the button on the frame of their VR glasses. Through a captivating tour of environments and conditions, children are entertainingly educated about the importance of traffic safety.
To ensure this learning experience is effective for the children VX Entertainment created and fully equipped an area in the “Little Safety Guard” section with full-time experience tutors, who provide children with scientific project operation guidance, and creating a multidimensional learning environment.